When it comes to branding and/or rebranding, there’s really only one time it’s completely necessary. If you’re just starting or you never really started in the first place. Otherwise, just keep what you got, it’s expensive to do such things.
Try to reduce what you do so it sounds really trivial
Here’s one for me: Font Selector
If I would’ve just jumped into freelancing
I would’ve failed miserably. And not the good kind of failure. The type of failure where I would’ve probably given up design altogether because I wasn’t all that good at the art side and didn’t understand the business side. Put those two together and you have a ruined career before it even starts. Fresh out of school, I needed a working environment where I could get better at the craft and also learn the ropes of how the business of design actually functions. And I needed years of it.
Question from Professional Practices
What advice would you give to emerging designers that want to make a go at freelancing?
Work somewhere first
Moonlight on the side (side hustle)
Get a reliable client
I could spend a huge amount of time on a new portfolio website
Or I could just change the font. Which is exactly what I just did. Done and done.
I don’t work miracles, no, I’m a graphic designer.
Just doing the problem/solution, solution/opportunities thing. Nothing miraculous. Only hard work. Over and over and over, hard work. It’s the repetition of it all.
Is there a design application that has it all?
Perhaps Adobe Illustrator? Or Photoshop? Not InDesign? Maybe it’s Sketch? Or now it’s Figma? Who the hell knows. I use all of them. All can be great, and all can be super frustrating. So it goes.
