Small-scale identity projects where logo design is accompanied by additional brand thinking that allows for future growth.
Nebraska AIDS Project
One of the few statewide AIDS service organizations in the country, NAP leads the community in the fight to overcome HIV/AIDS and its stigma through education, supportive services, and advocacy. We worked with their Executive Director to design a brochure to help explain their services and explore visual treatments to expand the current brand.
As an organization, they don’t print a lot of materials and their brand standards don’t extend far behind their logo and basic color palette. We went in several directions to find the right balance between attention-grabbing and informational. From the institutionally direct, to gritty activism, we arrived at a vibrant design that was both clean and layered, informative and hopeful.
In the end, the design helps NAP stand out a little more when approaching donors, partners, and members of our community who need their help.
2017: Design Direction, Branding, Print. Collaboration with Adam Casey.
The Startup Collaborative
To radically improve the odds of startup success.The Startup Collaborative brand is designed to represent an ecosystem of companies working together toward something greater than themselves. Each individual startup brings its own level of knowledge, skills, and intensity. When combined, the strength of what these forward-looking companies can achieve is quite a collective force.
Nebraska Civic Engagement Table
A nonpartisan organization whose mission is to strengthen the collective impact of and collaboration between the nonprofit and advocacy community. Referred to in its simplest form as “the Table,” the design visualizes a unified voice of Nebraska, as left and right come together to support the larger whole.
We went down a lot of different directions, especially around how to design the actual table. Where we ended up is straight-forward, modern, and civic. Not too flashy, not too specific. Just enough to present them as an established organization where design and mission reinforce each other.
2016: Branding, Logo Design. Print by Jake Welchert.
Birdhouse is in transition. With its initial success in residential interior design, room consultation, and in-home packages, it’s now looking to a future in commercial interior design, and in many ways is already there. The logo redesign is less cutesy, more sophisticated, and with a modern edge. The new website utilizes Semplice for a collection of beautiful case studies that’s easy to keep fresh.
Accessory options that support originality for you and your activity tracker. The beginning of a brand that supports the deep belief that we’re best when we’re being ourselves.
2015: Design Direction. Branding by Jake Welchert.
The destination for entrepreneurs to think, experiment, and build extraordinary companies.
2014: Startup, Branding, Web Design.
Where you can easily create and discover new and beautifully-designed content. It’s where stories are an inspired part of people’s everyday lives.
2014: Branding, Logo Design.
The first-ever venture capital fund dedicated to government technology startups. Harnessing the power of transformers, technology, and capital to help government become more efficient, responsive, and better able to serve society.
2014: Branding, Logo Design. Collaboration with Cody Peterson.
A pro-social marketing and public relations shop that engages leaders of the creative community to raise awareness and build momentum for organizations tackling our world’s most pressing challenges.
2009: Branding, Logo Design, Print. Collaboration with Yosi Sergant.