A question I ponder from time to time. I was a graphic designer initially, hired to do print and branding at an agency. Then I expanded my skill set to include web design. Outside of my day job, I saw myself as an artistic or collaborative designer and eventually a community activist designer. I wanted to take those professional skills and use them to move people to action to make the world better. Now an independent designer still using all that expertise but perhaps more concerned with tone. Lately my goal is this: I want to design like Tom Waits sings wild. Or like The Clash plays rebellious. Public service announcements. With guitar. A lifelong goal to be sure, but one that feels worthy of striving for.