The process is of the utmost importance when creating any kind of design. A logo, website, infographic, etc. What happens in the process is where the idea comes from. In its research, discovery, exploration, refinement, adjustment, more refinement and ultimately finalization. Whenever the process is let to do what it does, it always works. Sadly, however, when the process is not let to do what it does, results turn weak, boring or even ugly. A hollow shell of what could’ve been. The process off the rails is one of the most frustrating things. To stamp out poor processes, we must be mindful, communicate clearly, justify with reason and be decisive. Hone these skills, trust the process and enjoy creating something out of nothing.