Creativity comes standard with feelings of dread and despair. It isn’t all flash. Not all flare. It’s uncomfortable. And the more it’s pushed the more you find yourself out there, miles from shore. Sometimes in swamps or bogs, marshes or fens. But you have to get used to it. You have to persevere if you’re to get through to the other side on some kind of shore of stability. You have to persevere if you’re to look back at where you’ve come and hold your head high with a final product that delivers. Why does it deliver? Because you stayed with it in the heart-pounding, uncomfortable decisions that are typically followed by chilling silences. And when those silences are broken with work that solves the problem in the more inspiring ways, you can rest assured the job is done well.