Recipe for Success

Let the people who do the stuff just do the stuff. It that’s how the project goes, goodness do I work hard. If it’s the opposite, goodness do I get frustrated.

Is it too much?

Part of the job of being an effective communicator is knowing when you’ve gone too far. Choosing how much to communicate is equally as important as what we communicate. We need to be extra mindful to not overwhelm, weigh down, bombard, distract, or obscure. Hardly, if ever, is the answer to just give them everything. When that happens, it’s almost impossible for anyone to know what to do.

Strike while the iron is HOT

No time to dilly dally. It’s time. It’s now. The moment has arrived and you have to reach out and grab it before it’s too late. You can think about it forever, or you can kick it into high gear and go for it. There’s no guarantee you’ll get another. This could be it. Don’t get scared now.

No Gear

Anything that requires a lot of gear, to me, is suspect. Another bastard step child of capitalism, here’s just another thing that requires you to buy all sorts of other things just to participate. Well to that, I say NO goddamnit.

Gear is, most often, completely unnecessary. It’s extra frosting in small dagger doses of diabetes. Gear adds unneeded complexity. What happened to keeping things simple, people? Gear adds to the likelihood of something going wrong and being unable to easily identify what exactly is going wrong. Well, the main thing is fine, is it extra thing #1 or extra thing #2? Or maybe extra thing #10 or #11? Jesus Christ this is exhausting. So tired thanks to all this gear.

It also feels like we’re being planned obsolescenced to death. Because all the new gear is only good for so long before all the gear needs to be replaced. Again. And again.

Gear is bush league craftsmanship.

Gear is a door-to-door junk salesman.

Gear is an excuse to not focus on what’s important in life. Which is, of course, NOT BUYING MORE GEAR.

Thankful for you

For the people I get to work with all the time, or just some times, or every now and then, I am really thankful for you all. Without you, all this design work collects dust on some old hard drives in the basement. Because of you, the work gets to be seen and make its mark on the world. That’s a pretty special thing. It makes these days exciting. So to all of you, a heartfelt note of thanks, and a cheers for what’s to come.