When you can’t do this or do that because you know, you’re in the middle of something. You’re too focused on the task at hand to be pulled away. You’re making or solving or discovering. You simply cannot stop. You’ve conquered the beginning, sometimes the most difficult part, and now you’re moving into the beautiful middle on the way to some kind of finale. But oh what a middle! The heart of the journey, the build up of the song, the rush of the unknown you’re prepared to face because you have all the momentum. It is now on your side. You’re in the middle of it all, and you’re not letting it go. At least not yet.
Scarcity or Abundance
My wife talks a lot about this. A scarcity mindset vs. an abundance mindset. This is the battle. It plays out in how we all approach the world. And it matters greatly. More on this in 2019.
Juggling
This project, that project, this potential, that most-likely. This thing that’s coming, that one that may, and of course the one that doesn’t come at all. It’s very tricky. Lots of balls in the air. I can recall the times I just said yes to everything, and for whatever reason, something falls through, gets delayed, or goes a different direction, and I’m left looking pretty smart. Because everything, with no real assistance from me, falls into place, and I’m able to complete things in an orderly fashion. Other times everything just falls at once, like someone dropped a bunch of empty cardboard boxes on my head from the top of a single story building and I gotta pick ’em all up and recycle them, neatly. Such is the life of an independent designer. Never thought I’d be a juggler, but alas, here I am.
Limitations
Know what you do, what you can’t, when to push it, and when to bow out. Limitations make design projects possible and they mold design careers into what they become. I typically love limitations. Sometimes I hate them. They can make you better, they can lead you down a path where you crash and burn, and paying no attention at all to limitations can be disastrous. They’re always with you, regardless of where you are. If you look upon them as another cog in the machine that is your creative output, they’re an integral part of what you need to make it happen.
Vaginas
I was on a client call presenting logo concepts. Going through the mockups and the lady who hired me said, “Justin, I need to stop you there and tell you, these all look a lot like vaginas.” And I said, “yeah, that’s the idea.” And she said, “no, I don’t think we want to go this direction.” Then I said, “but it might be the right time for such designs, to be bold, and direct.” And she said, “no, I don’t think so.” We ended up going another direction that was better, which was good. After all, this was no early-2000s gig poster.
Loser
So here I go these days, this way and that, to and fro. Walking the dog, off to work, heading out to lunch, running errands, cooking dinner, and so on. The phrase C’mon motherfucker put your clothes on c’mon running through my head so very often. More than most things. Whether because of government incompetence or the negative feelings I have toward my ISP or the way people who work on houses can really suck, I’m typically not impressed and even though I still have to get in the mix with these idiots I find comfort in this mantra to get me through the nonsense. It’s a phrase that for me goes all the way back to Beck’s legendary 1994 debut album.
Tech Fatigue, Tired of Tech
Yes, I have nagging feelings of technology overload. And two-factor authentication. Password resets. Fear of identity theft. Is your data plan enough to keep you from accidentally using a thousand dollars worth of space? Register your domain. Then decide on your hosting plan. Google keywords getting people to you? Have you heard about filter bubbles? I hope so. Why does my Bluetooth go out frequently? Bluetooth speakers? No, thank you. (UPDATE: Do you have the latest update?) ((Security improvements.))
Wireless was a game changer. Wireless is always following me. Have you spoken with Alexa lately? Are you being tracked wherever it is you go? Are your files all backed up in the cloud? Is it cloudy overhead? Please, clean up your desktop. Do you need to dust your desktop IRL? Be sure to back up your files on the hard drive(s). Be sure to drink your Ovaltine. (Your video will begin after this advertisement.)*
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