When Well Worn

It happens every-so-often, in between periods of firing on all cylinders. The times when projects move along at good clips, ideas come together with standard execution, the work is extra good, and the people are extra happy aren’t constant. They can’t be. It would be awesome if that was the case. But in a profession of the subjective, where uncertainty, change, and newness are normal, the good times are balanced by the less good times. It can be labeled as being well worn. Or maybe worn out. When ideas don’t come together and require extra elbow grease. When communication is way off. When the ideas aren’t really there and the people aren’t all that stoked. Sometimes that happens. And because we are professional makers, we keep going. We push through. We do the job and we deliver. Because that’s what people who design for a living do.