Of all the projects happening at any given time, it’s important to have some in the beginning stages, some in the end stages, and not too many in the middle. And when I say “the middle,” I mean where all the shit goes down. Where the most brainpower is needed. Where momentum meets exhaustion. Where ideas collide with blank screens and where the magic is missed, merely alluded to or firmly grabbed ahold of. It’s the zone between what is and what could be. Between simply talking about something amazing and actually delivering something amazing. If you’re going to be really good at any one of stages of a project, it’s gotta be the middle one.