As someone who works with new ideas every day, both from clients and my own, I’ve solidified some opinions on the topic. First off, what I consider to be fact is that there is no shortage of ideas. I’d even say there is an abundance of great ideas out there. Second, what makes it possible for ideas to become reality is actually doing the work. You know, executing that idea to its fullest potential. Sweating, failing, tweaking, trying, changing, sweating more, and ultimately, hopefully, succeeding. That’s what makes ideas happen. What has become my least favorite place to be in the ideation process is a conference room full of people talking about ideas. I think you could even scratch this conference room of people talking out of the equation altogether. In my experience, ideas becoming reality always happens after that anyway, so let’s just get to it.