Hot tip: if you’re running for president and are in need of a logo fast, and you want to be bold and direct, here’s what you should go with. Ready? Do you have a pen? Write this down: Motherfuckin’ Franklin Gothic Std Condensed. This as a type logo is all you will need now and ever again. How is it that none of the other 20+ presidential campaigns thought to go with such a powerful type choice? If you want strength, this is your font. If you want no-nonsense, this is your font. If you want to look like you didn’t really make a decision but still need to make a decision, this is your font. What colors should you use? Whatever, it doesn’t matter. These letters will speak true no matter what palette you conjure up.