Bring Back The Dundee
In early 2016, Film Streams announced a major project to restore and reopen the historic Dundee Theater.
The incredible opportunity to reopen the Dundee in midtown Omaha was made possible by a visionary gift from The Sherwood Foundation, which purchased the 91-year-old theater with the intention of donating it to Film Streams. That gift paved the way for the organization to serve as the new stewards of an Omaha cultural landmark.
The work here is for the Dundee Theater Capital Campaign. It includes campaign branding, single-page website design and development, print collateral, and promotional materials for print and digital. The direction and content for the campaign was established by Film Streams.
We worked closely with Casey Logan to execute everything within the aesthetic sensibilities of the current Film Streams brand while creating a unique look for the campaign. We were heavily inspired by the typography from old theater marquees, the imperfections inherent in the film process, and the gritty texture of the current condition of the theater itself.
With the single-page campaign website, we designed and developed a responsive site that’s informative, shareable, and moves people to donate online. The site design included a video created by Tessa Wedberg and Jonathan Tvrdik, info on the theater improvements, and a full list of campaign supporters. A gift of just $10 got your name added to the site.
The collateral materials were designed to reinforce the contents of the website. A multi-piece direct mailer included a quad-fold brochure, supporter card, and return envelope. Two-color black and blue, beautifully printed on thick, uncoated paper.
We love film and we love our community. The Dundee represents both. The theater is now open but you can still support the campaign.
2016–2017: Campaign, Brand, Print, Web
The website was showcased by Communication Arts as an example of outstanding web design.