Both personally and professionally, I’ve found I naturally gravitate away from people who make my life harder. And toward those who make it easier. I think I used to feel guilt about this fact. These days, I do not.
And I never heard back...
Oh the times I’ve put in a bunch of effort back and forth with someone who wanted a proposal to work together and in the end never heard from them again with no explanation whatsoever.
Diminishing Returns
When more design just doesn’t do it. And nothing really will. Sometimes there’s an end, that isn’t what you were hoping for, but that’s still how it is.
Optimal Line Length
You know, how books work. If you want people to read your text, then make sure you don’t wear out their eyes.
Go Further
And then work with great people you trust to pull you reel you back in when needed.
Content: Short & Sweet
I know it can be hard. You want to say all in your heart. But if you let it all flow out, no one will read it anyway. Best to edit, edit, and edit some more. Clean as the bone.
Mood boards are a waste of time
I haven’t done a round of mood boarding in a couple years. I hope I never have to do it again. At this moment in my career, they provide no value that can’t be had with a simple conversation.
