Context matters. Symbolism matters. Tone matters. Delivery matters. And you know what else matters? Your audience. Seems like both major party conventions are keen on that this year. Image matters. The vibe matters.Vision matters. Substance matters. And yes, how we choose to treat each other matters greatly. Push forward, living and working, and be alert. Be fair, but be firm in our beliefs that where we’re going isn’t a given and that to get anywhere worthy of calling special takes determination and perseverance. Cowards take the easy way and jerks try to tear us down. America, beautiful and strange, here we are, making our way, to and fro, this way and that.