Say you make this thing. It lands, big time. It establishes you. Because of it, you’re able to make your mark. And with it as a marker, you can work it to lead to more things. You’re somewhat known for it. Respected, sought after, appreciated. But after, then what? Is that all you’ve got? Maybe so. And that just might be the way of it. Or you can try to elevate to that best thing you’ve done and make that your standard. If doing the original thing is hard, that consistency is even harder. And it’s what separates the people who just put in time from the people who want more out of all of this. The former can be fine, the latter exhausting, and the decision between the two the most important you’ll ever make.