The Business Side

It’s something I’ve had to get better at. And I have. But it’s also made me more of a jerk. And has, at times, caused me to lose sight of why I’m doing this in the first place. Administration. Project Management. Account Service. Jargon. Selling it. All that shit can be a drag. Sure, it does satisfy my organizational side, which I like. But too much of it, and too little of actually designing, can be a bummer. It’s a tug of war I suppose. Some sort of epic back and forth where you try to make sure the state of the business is solid and the creativity of the business continues to expand. Because at the end of the day, you put a stake in the ground on your thinking, your design, and your problem-solving. Not how efficient and organized you can be. Those are nice, but they aren’t why clients come to you to help them inspire people.