Action Backed worked with Yosi Sergant and the TaskForce team on an updated site design for the #GoVote project for 2014
When you first land on the site, the art hits you. A beautiful, full-width image not only sets the tone but can be easily swapped out to keep the site feeling fresh. We launched with Lisa Congdon’s colorful triangles as they capture a certain feeling at the heart of the project. There’s a beauty to the #GoVote message that transcends a typical piece of voting communication. DIY lettering for the roll-up-your-sleeves nature of participatory democracy. A vibrant patchwork for the multicultural, full color worldview of America. From there, three columns of cascading visuals take you down the page.