When it comes to working with other people in almost any capacity, loyalty is important. But it is not the end all be all. I’d say it’s not even in the top 10 of skills I value in collaborators and clients. If you’re sticking with me purely out of a sense of loyalty even though I’m fucking up, not pulling my weight, and behaving badly, I’d prefer you simply tell me straight I’m fucking up, not pulling my weight, behaving badly, and if I don’t clean up my act you’re moving on. Honesty, critique, being direct, speaking up, wanting for everyone to do his or her best, that’s what I value. Those are things I value more than loyalty. I don’t care who you are, a creative director or the President of the United States, if you value loyalty above all else, you will eventually be surrounded by yes-men and weak sycophants. And that’s no way to run a design firm. Or the country.