On Communication

I heard this last week. During a presentation by Martinrex Kedziora, superintendent of Moreno Valley Unified School District, at the BARR Center annual conference. I can’t stop thinking about it:

The single biggest problem in communication is the illusion that it has taken place.

I mean, I went through a journalism college. At a university. I took advertising classes about frequency and all that. But still. It really shook me. I can see it changing how I go through my day-to-day. Better lose my illusion. For real.