When Round and Round was formed, its mission existed in three statements. They are as follows:
- A midspace where independent creatives come together to work, learn, and enjoy their careers.
- Fellow makers in the middle of a city, thinking and making, sharing and collaborating.
- An environment meant to be iterative and efficient, with everything on wheels.
And just what exactly is a midspace? For us, it’s the in-between. The middle between start and end. Not about a destination, more the journey. The in-progress, the still thinking, the back and forth, and the round and round. An apt metaphor for the creative process and how we think the most appropriate, most inspiring ideas are able to be fully realized.