I can’t scale for shit

And I don’t really want to. The great divergence from design and start up. I’m just not interested in the start up mentality anymore. I’m not trying to replace myself or the work I do. I like the work. I like the details, the weeds, the pixels, the formalities. And start ups are boring. Taken to the logical conclusion, since most start ups fail anyway, they’re just going to keep trying to scale forever until they’re dead. Sounds exhausting. I’m more interested in the craft.