Hustle, Scratch That

Rather, be thoughtful. Be open-minded. Be intentional. Hustle obscures the question of quality and overall effectiveness. It can answer questions like Is this any good? with Does it matter? Because I’m too busy hustlin’! 

Which is very unfortunate.

Design for the craft. For the problem/solution. For the opportunity. Not for the hustle. Not for the piling on of more and more design that’s rushed and hurried along. Not for the sheer movement of it all. Instead, design to be firmly planted in the process of making, which is where the beauty happens.

Why on Earth, in this short time that we have here, would you want to rush that?