Last week in a meeting, I compared the populating of content in the CMS of a website to mowing. The rhythm and the rhyme, down and back, to and fro. With effort, one row at a time. After I said it I thought it may have sounded wrong. But with more thought, I think I was right in the moment. Keep it steady, get in the flow, row by row, and get that website content populated. Done and done.