The chasm between saying we should do THIS and THIS actually being a reality is filled with the Work. And it’s a pretty damn big chasm. Saying we are going to do something does not get it done. Wishful intentions do not get it done. Writing out a list of things to do does not get it done. To get it done, you have to do it. As unglamorous as it sounds, “we are going to change the world with this idea" is always followed by the Work. Even though its size is never known going in, if it is understood and appreciated, this chasm can be a place of originality, innovation and truly remarkable creativity.