Branding wasn’t enough and it was more than OK

You pay a lot of attention to what you drink when you’re a kid. Sure, what tastes good is key. But so is who says what’s good. What do the cool kids think? What’s the drink of choice and how can you get some? Soda, juice, milk. But I could never do milk, as hard as I tried. Not even with the help of the ’84 Chicago Bears and all those milk mustache ads. I always thought it was gross. A tall glass of ice cold milk? No thank you. Sorry Bears.

Similarly, the late ’90s at my high school saw the vending machine invasion of OK Soda. And it sure looked good. Long before I really grasped what graphic design was, I wanted it. All those cans inside that vending machine, just wanting to be held. To be used as a status symbol for the next generation of cool kids. Something about that can said it was for me. And I tried like hell to make it so. Except, the soda tasted awful. As much as I choked it down, time after time, with a week or so break in between chokings, I eventually bowed out. I was defeated. Despite the best efforts of the branding, OK Soda was not for me. And I moved on.

I’m glad I did. Because I learned that when it comes to soda, how it tastes is far more important than how it makes you feel. As with so many things in life. Just don’t get sold and you’ll be better off. This applies to cars, clothes, haircuts, beer, music, and pretty much everything else. Learn this lessen: don’t let the advertisers give you shit, live a happy life.

Done and done.