UNION – Brand
The Union for Contemporary Art is committed to strengthening the creative culture of the greater Omaha area by providing direct support to local artists and increasing the visibility of contemporary art forms in the community.
The Blue Lion
The Union recently moved into its new home at 24th and Lake in north Omaha. The renovated Blue Lion building is so inspiring, so beautiful, and is sure to become a powerful presence in the city when it comes to the arts, civic engagement, and community-building.
The architecture firm Alley Poyner Macchietto led the renovation. When needed, I assisted on various signage elements including the logo on the exterior and the 32-feet-long type design of the donor wall. It’s a project I’m incredibly proud to have played a roll in and I’m very excited to see what comes next for the Union.
Designed to express the work being done to support the arts and strengthen the community. It’s a positive expression of where we’re going. Consider this the starting point.
Animation by the very talented Uphill Downhill.
The discussion about rebranding the Union began in early 2013. The project is guided by the vision of Brigitte McQueen Shew, the artists of the space, the community that surrounds it, and the north Omaha history that holds it up.
Truly wonderful things are happening at the Union. The initial brand, exhibition posters, program iconography, and event designs are shown here as is the Squarespace site that has been a great solution to showcase everything in the works that internal staff can keep active. And they continue to execute the new brand internally extremely well.
From the artist fellowship to the tool library, the abundance garden and the youth programs, keep a lookout for positive change happening in north Omaha.
2013–2016: Community, Brand, Web, Poster, Video