Rutgers Diversity & Inclusion

As one of the nation’s most diverse universities, Rutgers draws strength from its rich variety of perspectives and life experiences.

Brand Package

A collection of student illustrations highlight our differences; race, gender, age. Yet these illustrations work together to create an inclusive patchwork of meaning. Surrounded by what makes Rutgers special, from its global reach to its community focus, the design shows that diversity, inclusion, and community engagement matter at the university.

Building Inclusive Community

Poster Campaigns

Poster campaigns take their core values and create a design system for consistently reaching the student population. Print and digital assets reinforce what Rutgers is all about. These values illustrate how the university aims to make the ideal of a beloved community real, shaping their action-oriented goals:

Work Towards Inclusion and Respect Difference
Provide Opportunity and Ensure Access
Value Innovation and Promote Leadership
Foster Global Reach and Honor Humanity

Illustration & Type

Inspired by the Rutgers photo library, individual students are illustrated in their own sculptural portrait. Head and shoulders with unique traits and attributes make up this diverse student body. In Rutgers brand colors with additional textures for depth. Custom letterforms are designed to showcase the values in a linework treatment to reinforce the patchwork nature of the overall design.

Social Media

Assets for use on social platforms as mockups to help the artwork pop.

A university is such an important part of any community. What Rutgers brings to New Jersey is truly special. The hope is that this design work can help connect the mission with the people in an authentic and exciting way.

2020: Education, Campaign, Illustration, Posters