Essential Gratitude

Show essential workers our gratitude. They’re on the frontlines in the fight against COVID-19. Let them know they have our full support.

AB_Post2020-GratitudeHands.png
 
 

We wanted to do a little side project to send out the love to all essential workers in the middle of this pandemic. Ones we know, ones we don’t. To show our gratitude, to let them know we’re thinking of them, that we have their back in this national emergency.

Initially, we thought website. But that would take too long. Instead, we opted for Instagram Stories.

 
 
AB_Post2020-GratitudeTemplates.jpg
 
 

In order to participate, all you non-essential workers out there, just screenshot the template, fill in your answers, and pin to your story. Done and Done.

Simple, easy, and as social as it gets in this time of distancing.

Some examples:

 
 
AB_Post2020-GratitudeExamples.jpg
 
 

A small gesture. A tiny act. But in these times of colossal challenges, massive changes, and incredible hardships, small things might be our best chance.

Stay safe all, and stay home.

AB_Post2020-Gratitude-InAction.jpg


 

This project is Action Backed.

2020: Campaign, Brand, Social


More Action Backed: