The signage package for the interior of the theater included large dimensional type, donor wall tracking system, magnetic tiles for concessions and movie times, and hot pink neon sign. Local artists were commissioned to create pieces based on important films in the history of the theater (curated by Peter Fankhauser). The blue of the main auditorium was inspired by the original seating while the microcinema family of pinks referenced the updated Film Streams’ brand.
In addition to all exterior, interior, and site wide signage, design work also included Grand Reopening materials. Case study of everything involved will be posted at a later date.
Theater In Progress
Film Streams: Client
Alley Poyner Macchietto: Architecture
Project Advocates: Construction Management
Justin Kemerling: Graphic Design
ASI Signage Innovations: Fabrication
Wags Sign Co.: Sign Painting
2016–2017: Environment, Community
Now Playing: Film Streams’ Show-Stopping Revival of Omaha’s Historic Dundee Theater
The 92-year-old Dundee Theater originally opened in 1925 as a vaudeville house, and holds a unique place both in Omaha and film history.
Photos: ‘Downsizing’ premiere at Dundee Theater
Hundreds attended, including one of the film’s stars. Alexander Payne brought along Hong Chau, who plays Ngoc in “Downsizing.”
Photos: A first look inside the new Dundee Theater
“It wasn’t just a sign marking the business; it was a sign welcoming you to a part of town."
– Casey Logan
Renovated Dundee Theater goes back to its roots with new sign
“You have all these new things, but you want to make sure that it still plays to the history of the place.”
– Justin Kemerling