On November 6th, 2012, the people voted NO on Proposition 32 and refused to allow corporations, billionaire CEOs and hedge fund managers to weaken the rights of the workers. They said NO to an unfair, unbalanced and undemocratic playing field. They refused to be misled and they stood up for all working Californians.
The creative team for the NO on 32 campaign was led by TaskForce and Swell Creative Group. JKDC crafted the identity and executed all designs including posters, share graphics, billboards, swag, progressive voter guide and provided design direction for the mural video created by HVW8 in Los Angeles.
Finally, a concert was put on to get people fired up and ready to vote. Read about it at Rolling Stone: Tom Morello, Crosby, Stills and Nash Fired Up for California Unions.
2012: Campaign, Brand, Infographic, Poster, Video