Hear Nebraska meaningfully connects and engages fans, artists, and communities through music journalism, education, and events.
For 2016, the crew at Round & Round (Jake, Adam, and myself) were the design partners for this fabulous nonprofit. We helped evolve their original branding created by Eric Nyffeler and take them to the next level of organizational status. In addition to their core brand assets, we designed this year’s Good Living Tour, Lincoln Calling, and a Support Local Music project.
Support Local Music Ts: Folk, Punk, Retro, Indie, Rock, Hip-Hop
The Good Living Tour 2015
Our working relationship with Hear Nebraska began formally in 2015 when we designed the brand for the first year of the Good Living Tour. A celebration of Greater Nebraska and its small businesses that illustrated the quality livelihood small communities make possible.
The state’s official insect, the honey bee is social and communal, but has a fierce sting when attacked. Its energy and productivity is legendary. And it uses a form of dancing to communicate. Just like Nebraskans. Nebraska’s rivers and streams represent the importance of our land, and of the fresh flow of new resources, ideas, and culture that help our people, towns, and state grow.
The plan is to hold onto the bee and change the style year over year. Already looking forward to the 3rd annual.
2015: Community, Brand, Poster, Print, Social